Welcome to Evergreen Ventures!

Joseph M. Cerra Evergreen Ventures is a Computer Industry and Consumer Electronics Manufacturer’s Representative firm. We are based in the Philadelphia, metropolitan area and sell to the computer distribution, computer/office product, retail/mass merchant, and consumer electronic channel. We concentrate on long term, relationship selling with top retail and distribution customers.


The Sales Associate was developed 25 years ago. It was a complete system to help sales people sell. It is designed for use by individual salespeople, sales managers, and small business owners.The Sales Associate System (SAS) is in the process of a major updating which encompasses a complete rewrite of the book. Everything you need to organize and assist in the sales process!

The Sales Associate will be available as an eBook download. Chapters will be available here – so check back! The rest of the Sales Associate System (SAS) will become available soon.


Evergreen Ventures provides a unique set of skills combining sales experience in computer technology, software, and the physician office-based marketplace. If you’re product line requires an independent sales organization with experience in all of these skills we would like to talk with you. We are selective in the products that we carry and require synergistic and a non-competitive line with products that we currently carry.